Shopping for Shopify theme and installing it requires various works, since the theme only sets up with images, fonts and colours; and your job is to make it look suitable with your online shop. For people with no design background, it might be a big disadvantage to decide which guidelines they should follow.
One of the best things about Shopify theme is that you do not need to spend time looking for images, picking fonts or finding layout for your pages, as a lot decisions have been chosen after you install it. However, there are still many decisions that need to make to make your page really stand out.
That’s why this article today will provide you some tips and tricks on how to make your store look stunning with any theme you have installed.
1. Uploading Your Images
After installing a new theme, there must be a lack of photos that needed for your store, and your job is to look for it, especially your product photography. These photos are quite important, as it shows how your product look and how it change with different colors and sizes.
Nevertheless, there are some technical tips that you should follow to make sure that customers are attracted by your products. One of these tips are uploading photos in high resolution, minimum 1024px by 1024px, and maximum 2048px by 2048px. The higher resolution you upload, the better quality the image have; otherwise, it might be pixelated or blurry.
Moreover, do remind your image’s height-to-width ratio, since there are many places on your store using the same images. In order for customers to have the best experience browsing your website, uploaded images should have the similar size on the same page. Therefore, check how your images should be cropped at a constant height-to-width ratio. For example, 1:1 ratio should be saved if all your product images are preferred to show up as consistently-sized squares.
2. Color Palette
There is one rule when you are choosing your theme colors, which is stick with the colors of your brand or logo if you have already had one. Otherwise, the color of your products should also be considered when you choose your theme color. For example, if your products are mostly made of wood, brown color palettes such as beige, orange or yellow might be a suitable choice for your Shopify theme.
If you are still unable to find the correct palettes, there are many online color palette tool for you to choose. After some colors have been chosen, you need to find the Hex Color Codes that are shown on the online platforms and design, so that it will give you a correct match wherever you want to use that color. For example, beige hex code should be #f5f5dc, while orange is #FFA500
3. Choosing Your Fonts
The first rule is that, you should not use too many fonts on your page and should limit to only two or three fonts. This is because, if there are too many typefaces in the content, it may look unprofessional and not attractive, and may confuse the customers with the flow of information in the content.
Secondly, fonts that match to each other should work well together, without making your content look boring. Shopify has a free library of fonts, so that you can choose fonts from the same family. For example, Helvetica or Times New Roman are the two most familiar fonts which are commonly used among many designers. You can actually change the weight of font so it can be heavier or lighter, make it bold or all-caps, so that it will look more interesting than a normal blog. Also, there are several typefaces that you can choose, such as Serif, Sans serif, Script, etc., which you can pair them up in order to get a strong contrast between them.
Thirdly, font size is also another matter that you should consider. The more important the title is, the bigger size it should have. This will attract the readers’ attention and highlight what you want them to know first among the content of your page. The font size should be consistent so that customers can understand which one is the header and which one is the content.
In conclusion, there are still many tips and tricks that you can actually search for it online, and these three above are just a few of them. You can also be a little bit creative while designing your website without following any rules, as long as it is attractive enough and really stands out among other competitors. Wish you luck!