There is a fierce eCommerce market out there where thousands of eCommerce sites are looking for ways to make their stores stand out from the rest. Going along with ecommerce, social media is also getting big in this era. Knowing how to use social media to market your business is one of the most powerful tools. You can be surprised to know the benefit of social media if being used effectively. According to a Smart Insights survey, more than half of companies that use social media marketing find that it increases revenue and sales. This number results from valuable feedback, two-way interactions with customers, and testing ground for ecommerce brands.
1. Post compelling content regularly
Consistent content posting is the key to grow your social following. Moreover, the followers also respond differently when your content is different, so it is important to find which type suits you the most. You also need to make sure that your content is good before posting it. There is no neutral reaction. If it is bad, then do not post it.
2. Use social review
Product reviews are one of the most trusted sources of consideration when a person buying something. They are the most objective views of the previous buyers of the same product, which are not influenced by the sellers or marketers. The more good review you have, the better your reputation is. People will tell their friends about you, and their friends will tell their connections. Just like that, it will generate word-of-mouth, which is also an extremely useful marketing channel for any business.
3. Make it easy to share
Social share buttons should always be included in any product sites to make it easy for the customers to share it. Each share is a free, objective promotion for your product. The more share your product has, the more likely for it to turn viral. Being viral on any social media platform would definitely increase your online sales. Therefore, you should make sure that buttons to popular social networks-Facebook, Twitter, and Pinterest-are clear on the site.
4. Active on #hashtag
The hashtag has organized a big part of the social web according to conversations, making it easy to join in on discussions and events by posting under the ones that are relevant to your brand. However, not every hashtag practice on different channels is the same. It is important to know which practice suits which social network.
- Twitter posts with a single well-placed hashtag tend to generate more engagements than tweets with three or more.
- Instagram posts, on the other hand, see the most engagement when using multiple hashtags, even 10+ in a single post.
- Facebook posts do better without hashtag.
5. Relate your posts with trending topic
There is always a hot trend on the social media, such as Pokemon Go, Salt Bae, Ice bucket challenge, etc. Therefore, there are numerous opportunities for you to integrate trend to you posts to boost their popularity. It requires close attention to hashtag and newsfeed to catch the trend early or at the right time. You do not want to post about a trend that has been outdated months ago.