E-commerce is a very fast-growing section. In the digital age of technology nowadays, if you don’t catch up and integrate, you will be eliminated, and if you aren’t making your store accessible to everyone, you’re falling behind. For online sellers, the choice is simple: keep up or be left behind.
Think of buying a new theme if your old theme has been used for a while because your theme may not support the latest features, or maybe your business has grown and mastered. Your current theme is no longer relevant. There are many reasons for you to buy a new theme. Changing the theme on Shopify is quite simple. Read the steps below to make sure the process goes smoothly.
- Identify aspects of your current theme you want to keep
When your site has become old, you can remove it and start over. However, before starting again, you need to note something about the current theme you are using. What’s working? What do you want to change? How has your business evolved since you launched your store?
You need to keep a record of any customizations made to your store’s template files. If you don’t lose your navigation, pages, blog posts, products, or collections by changing your theme, you will likely lose any editing changes to your Edit HTML / CSS and Customization the theme page. Shop owners often do these things quickly and then forget them. It is a good idea to review the code and note all the additional snippets of code that have been added.
- Conduct a competitive analysis.
No matter what product you sell, one of the best ways to go ahead and adjust it with your customers is to keep an eye on your competitors. How to lead the hot new product industry, revolutionary marketing techniques and winning social media strategies?
You need to find out what your competitors are doing, what features they set up for their store. Please refer to their theme before you change your theme. Look for things like how they display products, whether they turn on ratings and reviews. What payment gateway and navigation they’re using, etc.
Make a list of everything your competitors are doing differently, then ask yourself: how can I simulate what’s working?
- Survey your customers to find out what they think.
If you want your store to grow better, ask people who use it.
Conducting surveys is the best, simplest and fastest way to learn what’s important to customers. You should use email or on-site survey to ask them what they think about your online store, what is missing and what they want to change.
- Know what to look for in a theme.
Now that the research is complete, you have found the points that need to be changed for your store, you will start browsing the Shopify theme to choose the best and most suitable one.
The most important thing in choosing a store theme is not the aesthetic feature but its function. Please select themes according to the features you want, or you can also choose based on cost. Shopify has a strict submission process, ensures high quality of design and functionality, but like everything, how much you spend will get much.
Make sure that the theme you have chosen checks all your boxes, paying attention to the reputation of the developer and their customer support department, and because of the love of the algorithms, make sure its responsive!
- Prepare some new content and photography.
A new theme will help you a lot in store development but it is not all. Even good themes become trivial if there is no good basis to work.
Shopify theme change is also an opportunity for you to invest in high quality professional photography. Because good images increase conversion rates. Consumers want to make sure that the products they see fit their expectations, and the bigger, clearer and more diverse images they can, the better they can do it.
Create some relevant, engaging content for your blog and homepage and then let your theme work wonders.
- Take a “before” snapshot
You should take a picture of the analysis so you can finally compare and contrast the way your store operates based on two different themes.
Look at everything, but pay special attention to new access rates compared to returning visitors, average order value, bounce rate, page views per visit, landing page and exit page, and, of course, conversion rates and total revenue. You may also want to calculate an aggregate metric such as revenue per visitor or per session.
In a few months, take pictures after snapshot and see how far you’ve gone.
Store development will be easier if you use a suitable theme. You should not use a theme too long. Changing themes helps you keep up with market trends and meet customers’ needs better.