Okendo and Klaviyo integration: How to use product reviews to power smarter segmentation

We are seeing more and more ecommerce brands on the lookout for nifty tools to help them synchronize & leverage their customer data — and for a good reason.

With better insight into who your customers are, what they want, and what they’re struggling with, you can create more effective marketing campaigns that boost engagement & increase sales. 

The key to this is simple: personalisation.

Let’s take a closer look at how you can harness the Okendo – Klaviyo integration to be the powerhouse behind your personalisation strategy. 

 

Personalized customer engagement

Okendo provides merchants with everything they need to gather valuable customer insight through its data collection feature; Attributes. Attributes enable retailers to develop a microscopic understanding of their customers, by requesting information from customer’s across both their experience with the product e.g. “how did it fit” and also their customer profile e.g. size purchased or age.

The Okendo x Klaviyo Customer Data Sync then takes this data and makes it accessible inside Klaviyo to create advanced segmentation and leverage it in your personalised marketing campaigns.

Personalized email marketing boasts a median ROI of 122%. This stat alone explains why tailoring your messaging to speak directly to each segment of your audience is worth your time. 

Australian dog treat retailer WAG discovered that data collected from customer reviews allowed them to add a whole new layer of personalization to their email marketing campaigns. Armed with a new, deeper knowledge of the eating habits, medical conditions and personalities of their customers’ dogs, WAG could offer laser-targeted messaging and offers. As a result, they witnessed a 300% increase in Placed Order Rate and a huge 423% increase in Revenue Per Recipient. Open rate jumped by 43%, while Click Rate grew by 64%.

 

Customer review requests

 

You can also send automated yet beautifully designed review requests from your Klaviyo account with conditional logic to align with your desires. Enjoy personalization of these emails like never before with custom email designs and even A/B testing of specific email components to determine what resonates most with your audience. 

Set these emails to send a predetermined time period after fulfilment. That way, they have time to familiarize themselves with the product and give an accurate review. 

This an essential step towards building reliable social proof. After all, 72% of customers won’t take action until they read reviews. 

In short, requesting reviews both engages your present customers and entices new ones in the long-run. Win-win!

 

Are you ready to boost customer engagement with the Okendo-Klaviyo integration?

With better customer insights, you’ll soon enjoy a boost in sales and customer loyalty. So what are you waiting for?

Find out more about the Okendo-Klaviyo integration and start creating data-fuelled email marketing campaigns.

Would like help to setup or need strategy guidance on how to make the most out of Okendo and Klaviyo? Don’t hesitate to reach out to ZAGO team.